Keller Williams launches iBuyer program, starting with Dallas

Keller Offers kicks off

Keller Williams has become the latest big name brand to join the iBuying game. This month, the brokerage launches its Keller Offers program, looking to compete with Opendoor, Offerpad and other iBuyers in certain markets.

Keeping competitive

According to representatives at Keller Williams, the nationwide brokerage is launching its very own iBuying program this month, dubbed Keller Offers.

The solution will be similar to that of other iBuyers on the market, except with one caveat. With this program, home sellers won’t just get instant, online offers. They’ll also get the help of a Keller Williams agent, too — without ever having to pay commission.

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As Gayln Ziegler, director of operations for the new program explained, “Currently, with many instant offers programs, consumers don’t have the assurance that someone is looking out for their best interests. At Keller Offers, we believe the consumer deserves the expertise that only an agent can provide on the biggest transaction most people make in their lives.”

But the seller won’t pay a commission for these services like they would in a traditional agent arrangement.

“Our offer will include payment to the seller’s agent to completely remove or offset an added cost of having an agent involved in the transaction,” Ziegler said.

The starting line

To start, the program will launch in Dallas-Fort Worth, Texas. Six to eight other markets will also join the program in the coming months.

These added markets are still in the works. As Ziegler explained, “The microeconomics of an area will continue to factor into our roll-out decisions. Ultimately, we want to be where consumers are in strong demand for an instant offer service.”

Though Keller Williams believes “the addressable market for iBuyers represents less than 10 percent of the overall market,” the company expects to make $100 million in offers by the end for the year.

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