Zillow Instant Offers bring investors to your door
If today’s red-hot market isn’t offering fast enough home sales, then you might want to look to Zillow. With a new program called Instant Offers, the site can now bring instant cash offers right to your door – no listing, marketing or showings necessary.
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The premise behind Zillow’s new Instant Offers program is simple: connect ready-to-buy investors with eager-to-sell homeowners, and you’ve got an efficient, cost-effective route to home sales.
Sellers simply answer a few questions about their property, upload a few photos and submit it to Zillow. Zillow sends the data to pre-screened investors who are looking for properties that fit the home’s features and descriptors. Those interested submit cash offers, and the seller can accept, decline or consult with a real estate agent for help. If they accept, then they can choose their closing date and move forward with the sale.
Buying a home and selling a home at the same time
According to Jeremy Wacksman, Zillow’s chief marketing officer, the program offers a simpler, more hands-off way to sell a home.
“Even in today’s hot market, many sellers are stressed and searching for a more seamless way to sell their homes,” Wacksman said. “They want help, and while most prefer to sell their home on the open market with an agent, some value convenience and time over price. This expansion of Instant Offers and Zillow’s entrance into the marketplace will help us better serve both types of consumers, as well as, provide an opportunity for premier agents to connect with sellers.”
Selling a house without the hassle: full-service home prep available
Zillow itself will even participate in Instant Offers, buying homes listed through the program.
“When Zillow buys a home, it will make necessary repairs and updates and list the home as quickly as possible,” the company announced. “ A local agent will represent Zillow in the purchase and sale of each home, enabling agents to earn commissions.”
Zillow Instant Offers is currently available in Phoenix, Orlando and Las Vegas. The program is slated to expand to additional cities later on this year.
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